About Jupiter Foods


We are a socially responsible grocer, provisioning the highest quality produce and pantry staples. Our focus is on showcasing “best of class” regional and global craft foods with an emphasis on small producers. We advocate for our community to learn about a better food system.

Our Vision

Jupiter Foods is a specialty grocery store selling all the best ingredients. “Good Groceries,” we call them, are exclusively organically grown (no wondering if you’re in the right section. It’s ALL organic) and always grown in the closest proximity to our store. The grocery items available will be highly curated to be simply the best in class of every item. If the tomato paste we carry isn’t already your favorite brand it soon will be. Dairy, cheese, pantry and non-food items will fill our shelves in hopes to become Petaluma’s finest place to fill your pantry. . Our buying practices include a social responsibility factor whereas the producer must pass our company ethics policy. Berries picked by underpaid or exploited workers will not be sold. Companies who donated to the defeat of prop 37 (labeling GMO products) and their subsidiaries will not be found on Jupiter Foods’ shelves.

By offering an array of highly curated pantry staples and closely monitored produce options displayed in a “European Styled” model the idea of shopping more frequently will catch on. Gaining repeat customers that visit often and buy only what they need leads to a more sustainable grocery experience. Chefs’ endorsements, educational series of talks and seminars will be critical to this social shift and business success. By using our ingredients from the shelves to assemble meal kits, offering pre-made salads, and grab and go wraps, lend to the ultimate “sampling” experience. Have you ever tasted the best peanut butter on the planet? You will.

Meet Our Team


Daniel left his position as General Manager at the Oxbow Market’s Hudson Greens and Goods to pursue this current business venture. Daniel was the vice president of operations at a local flower company in Phoenix where he oversaw eleven managers in as many stores. Daniel’s perishable product buying experience while at Cactus Flower provides 23 years experience managing perishable cost of goods sold as well as hard goods purchasing.

Daniel’s strong point is his people skills. Daniel has managed nearly 1000 people in his lifetime and risen to management positions quickly in the handful of companies his leadership has guided. Empowering employees to make smart decisions is the mainstay of his policy, allowing staff to create an environment of solutions and training opportunities.

Daniel is member of the Sonoma County Food Systems Alliance. He is active by contributing funds and time to Petaluma Art Center, Community Alliance of Family Farms, The Farmers’ Guild, Friends of the Petaluma River, Farm Trails, SlowFood USA, Bionutrient Food Association, and Occidental Arts and Ecology Center.